Six identity and free-text fields
The current contact route shows first name, last name, email, phone, job address and job description.
ForwardForm WorkUncommissioned concept · not the live NRG website
Bedford electrical enquiry concept
Electrical brief.
Switched on.
Separate safety concerns from planned projects, then give the electrician the details that fit the job.
Concept principleChoose the route before writing the message.
Working concept · step one
What needs an electrician?
NRG publicly presents many different electrical services. This first step demonstrates how the enquiry can collect job-specific context without claiming a live response or sending data.
Public-evidence diagnosis
One form currently receives many kinds of electrical job.
Materially different services
The same site exposes emergency electrical work, EICR, rewires, alarms, CCTV, EV charging and commercial services.
Different briefs could help
A fault, certificate and EV installation need different context. Whether routing improves operations is not yet measured.
Sector benchmark
Strong journeys name the job before the message.
Current Bedford-area first-party websites show a useful spectrum: some separate emergency intent or ask for work type and postcode; others still rely on broad contact fields.
Work type is explicit
Its form asks commercial, industrial, maintenance or something else before project information.
First-party source ↗Location and problem context
Its contact route asks for postcode and a description of the work or electrical problem.
First-party source ↗Emergency intent is visible
The public navigation and page content provide a separate emergency route alongside planned services.
First-party source ↗Broad subject and message
Design, install and maintain services share first name, last name, email, subject and message fields.
First-party source ↗Service breadth, narrow route
Domestic, commercial, industrial, testing, alarms and maintenance are presented with telephone and email contact.
First-party source ↗One description box
The current route captures address and job description, but not service type or urgency as structured fields.
Exact before source ↗One customer-journey idea, three visual systems.
Live Wire Dispatch
Industrial black, amber signal and an urgent-versus-planned route that scans instantly on mobile.
Blueprint Precision
Ivory and cobalt technical planning for inspections, rewires and EV installations.
Home Circuit Guide
A warmer household-first journey focused on reassurance and plain-language decisions.
Exact before · preserved
Name, email, phone, job address and one job-description box.
Captured from NRG’s public contact page on 26 August 2026. The source screenshot and URL are preserved in the proof record.
Working concept · after
Route, job-specific detail, postcode, timing and a clear human handoff.
The concept sends and stores nothing. It demonstrates capability; it does not demonstrate conversion uplift or an NRG result.
Confirm the actual triage process, safe emergency wording, monitored response route, service coverage, availability, credentials, phone numbers, privacy wording and every operating claim. This concept does not verify capacity, response time, pricing, revenue impact or lead handling.
ForwardForm Quick Win concept
Make the first reply more useful before adding more traffic.
If this direction fits, the next step is to replace concept copy with owner-verified detail, connect the real handoff and prepare a launch version.
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