Contractor Ready Desk by FORWARD/FORM
The digital back office for busy trades businesses
Turn missed enquiries into booked jobs.
A practical workflow for missed calls, forms and dormant quotes, built for trade businesses that cannot live on the phone all day.
Missed enquiry route
“Yes, tomorrow morning works.”Missed enquiry route
From loose message to usable follow-up.
- 01Capture
Missed calls, forms, inbox messages and old quotes enter one visible workflow.
- 02Respond
A fast approved message reaches the customer while they are still comparing options.
- 03Qualify
The route asks about the job, location, urgency and timing before a human handoff.
- 04Progress
Useful enquiries move toward a call, quote, booking link or follow-up task.
Beyond the first site
A cleaner lead journey, built around how trades actually work.
Quote reminders, review requests, document tracking and simple reporting can be added when they solve a real bottleneck. The first step is still the same: find where enquiries are leaking.
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